It’s almost dinner time and you’ve run out of milk. What do you do? Well, since your neighbors are awkward, you have to run to the store to buy some. You purchase the milk, go home, and that’s it. With many products, the interaction with the brand stops at the store shelf — whether the storefront is digital or physical.
No matter what it is: Your favorite brand of soda or even gadget, creating a brand interaction beyond the purchase point is very important these days.
We’re overwhelmed, as consumers, with choice of brand for a product, so something of substance needs to hook us in. We’re about 50 years beyond the days of simply trusting a brand because a commercial tells us to.
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These days, we’re inundated with information. It comes at us from all directions, all the time — we’d be in serious trouble if we didn’t have a couple of years to ease into it all. We try to handle and organize the information we come across in order to make it easier to digest.
As useful as the Twitter service is, it can be tough — even intimidating — for some users to stick with it before becoming overwhelmed and frustrated by the flow of information. Developers have helped to ease the pain by releasing apps that take advantage of great features to make interacting within the social network much easier, even before Twitter implements similar features.
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Leonardo da Vinci is known to this day as one of the greats — a true Renaissance man. It seems rare to find someone with such knowledge and expertise that spans many disciplines, and sometimes I feel like the term “expert” is cheapened these days.
An artist myself, I find that I tap into many of the talented masters of years past for inspiration — not only for my art, but for social networking. Da Vinci’s nuggets of wisdom are a breath of fresh air, and he provides insight that has spanned over five centuries.
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Some people can handle multitasking better than others. I tend to take it to the extreme — doing so many things at once that I get so unfocused, feeling like a headless chicken running around. Many of us interacting online manage multiple profiles, blogs and contacts to the point of information overload.
Personally, I don’t think twice about managing everything at once, but sometimes things can slip through the cracks — that’s where things go wrong.
If you’re a social media marketer, there are certain things you cannot let slide when it comes to almost every one of your campaigns — here are five straightforward things to add to your to-do list:
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